Head of Concept
Strategy, Trend Forecasting &
Innovation
Katie Irving is a Concept Leader with two decades of demonstrated success uncovering growth opportunities and driving industry-leading product innovation for global fashion brands & retailers.
Actively driving the future of forecasting, Katie integrates qualitative & quantitative data, consumer insights, market analysis, and product expertise to build strategic concepts that drive long-term growth.
Katie has worked with brands including:
In recent years, Katie has worked with more than 15 apparel brands on best-in-class strategic projects in the following areas:
GROWTH
Identifying new growth categories, regions and/or consumer groups
INNOVATION
Industry-Leading Product Innovation (Functionality, Lifestyle, End-Use)
STRATEGY
Brand Strategy: combining consumer, market and future insights to drive market differentiation
TRANSFORMATION
Retail transformation & long-range planning
Key Services
Concept Teams: Structure & Methodologies
Integration of Forecasting Technology
Qual/Quant, Primary/Secondary Research
Consumer Personas
Market & Competitive Research
Product Innovation
Brand & Product Strategy
Color, Print & Pattern Development
Team Leadership
Keynote Presentations
Recent Projects
Go-To-Market Strategy
US market entry strategy for an international luxury apparel brand.
Whitespace Forecasting
Driving regional growth in APAC while preserving global brand identity.
Primary Consumer Insights / Archetypes
Data-driven view of the aspirational consumer’s lifestyle, mindset, influences, and behaviors.
Product Innovation
Driving industry-leading product innovation by identifying key consumer lifestyle shifts.